New way to shop

We’ve optimized your shopping experience with our new website

Looking back on the past 30 years of servicing the health, sports, and fitness industries, a lot has changed. At […]

#FitFam

Grow Your #fitfam Through Your Most Loyal Members

Over the past two weeks, we have been examining the results and extrapolating relevant conclusions from a Consumer Exercise Trends […]

FitFam Part 2

Grow Your #fitfam By Giving Them What They Want

Last week we determined that creating a positive fitness experience will impact your bottom line far more than any monthly […]

grow your fit fam

3 Tips for Elevating Your Facility’s Fitness Experience

Maximizing your potential for member acquisition and retention can be summed up by a familiar quote by renowned poet Maya […]

Bennie Wylie Training cycles

Bennie Wylie’s Three Week Cycle for Large Group Training

Throughout my professional career, I have had the opportunity to serve as a football strength and conditioning coach for competitive […]

Mental Toughness

Improving Unquantified Strength – Mental Toughness

Annual athletic training protocols are fine-tuned based on the season and type of sport. Strength, flexibility, power, and endurance are […]

outdoor home gym

Springtime Solutions – Take Your Home Workout Outdoors

While you may agree that exercising at home can be a time-saving solution when you can’t make it to the […]

Starting a gym

Erin’s Insights for Outfitting Your New Gym

Owning your own gym is a pipe dream of many trainers – I’m one of the lucky ones living the […]