Breast Cancer Awareness Month

Hosting a Susan G. Komen Fundraiser at Your Business

Fall is in full swing! With Halloween candy is on display and leaves changing color, your wardrobe is beginning to evolve into warmer tones of orange, brown, navy, and pink. Pink? Yes, PINK! Each year around this time men and women proudly don that all-too-familiar shade of Pink all month long as we celebrate Breast Cancer Awareness Month. But you might be wondering to yourself,

How can our team get more involved in the GO PINK Movement?

No matter what type of business you work for there are several ways that you and your co-workers can be involved and contribute to the fight against breast cancer.

Most people are familiar with the Race for the Cure, but maybe a 5K wasn’t exactly what you had in mind. The Susan G. Komen Center for Breast Cancer Research has all the resources that you need to host a Passionately Pink event of your choice.

Here are just a few ideas on how you can go Passionately Pink wherever you work or play!


In high school, students and teachers always look forward to the week-long celebration leading up to the big homecoming game. Your company can host a Spirit Week with a dress-up theme for each day leading up to a Friday Pink Out Party. Here are some examples for different themes each day:

Monday – Decades Day – Raid your closet to don the fashions of a decade of your choice.

Tuesday – Crazy Hat Day – Helmets, Viking Hats, Cheese Heads, you name it!

Wednesday – Superhero Day – Dress up like or wear a t-shirt featuring your favorite Superhero!

Thursday – Sports Day – Wear the colors of your Alma Mater or sport your team’s favorite jersey!

Friday – PINK OUT PARTY! – Pink Out your outfit from head to toe!

You can ask for a dollar a day in exchange for a week of dress code violations. All of those dollars will add up quickly and at the end of the week your company will have a nice monetary donation to give to the organization of your choice.


Whether you work at a health club or simply work out at one, talk to the manager about hosting a Sweat for the Cure event. Most clubs offer fitness classes daily so why not make one (or all of them) Passionately Pink? It can be as simple as inviting people to wear Pink workout gear and donate a couple of dollars to the cause.

If time and staffing permits, suggest a special class. For example, a 90 minute cycle class where two or three instructors team up to a soundtrack of all 80’s hits.

Another idea would be to have a special open house fitness event. Amend the regular class schedule for one day to feature short 20-30 minute class samples of different formats. Members and guests come in their Pink attire and experience a sampling of what your club has to offer.


This can be done at your own weekly tailgate or on a large scale at a workplace. Choose a local upcoming sporting event and host a tailgate party full of games, food, and fun with a Pink twist. Simply ask attendees to bring a small donation to attend the Pink festivities.

Even just getting a few people together for a cause can make a big impact! Choose what kind of event you want  to host and the go to Passionately Pink website, here >> Susan G. Komen Passionately Pink

Elisabeth Fouts

About Elisabeth Fouts

Elisabeth Fouts is Power Systems’ Education and Trade Show Coordinator and a 10 year veteran in the fitness industry. She has a Bachelor’s Degree in Exercise Science, is certified in and actively teaches 4 Les Mills Group Fitness Programs, and serves as a PowerWave Senior Coach. When Elisabeth isn’t teaching group x classes, you can find her training for or participating in an Obstacle Course race or watching Tennessee Volunteers or Dallas Cowboys football… GO VOLS!