October is an exciting month, Power Systems is officially celebrating our 30th anniversary, our new October Buyers Guide is arriving to all of you, and we finally get to announce the next step in our Power Your Potential initiative. We are proud to announce our partnership with NBC STRONG winner, former strength & conditioning coach and The Performance Lab Owner, Bennie Wylie Jr.
This partnership marks the official beginning of a long standing relationship and mutual respect. Bennie has used Power Systems products for well over a decade and we have followed him from his time as strength and conditioning coach at the University of Tennessee. Our paths crossed again while filming for NBC STRONG television show which Power Systems supplied several products for. Bennie was a show favorite, as his incredible ability to motivate became apparent to not just those he coached, but the other contestants and viewers around the world. After 10 weeks of intense training, coaching and weekly competitions, it was no surprise that Bennie and his partner Jill May won the overall show competition, becoming the first ever STRONG winners. Bennie truly embodies the “STRONG” mentality, which stands for “Start To Realize Our Natural Greatness” and inspires everyone whose path he crosses.
Once the filming wrapped, we stayed in touch and continued to get to know one another as our paths crossed at trade shows and industry events. Soon it became apparent we shared a joint passion and vision for how health, wellness, and performance is a vehicle for lasting positive change. Power Systems General Manager Josh Goldman noted of the partnership,
Bennie’s character along with his positive and motivational coaching style fits in perfectly with Power Systems’ Power Your Potential initiative and we are thrilled to have Bennie as our leading Brand Ambassador.
Wylie added “I’ve used Power Systems for many years and they share my passion for helping everyone ‘be their best version of themselves’ and helping athletes win in the off-season.”
In the coming days, weeks, and months we will be posting videos with motivational messaging, educational tips, and sample exercises provided by Bennie. The goal for both Bennie and ourselves is to be a better resource for you. We understand that product is certainly a piece of the equation and for thirty years it has been our goal to supply you with the best quality product available, but we strive to be a resource which encourages you and delivers ideas that you will incorporate into the programs you use to train your clients as well. Power Systems has been delighted already with the encouragement that Bennie has brought to our team, reminding us that we are all working to become the best version of ourselves, regardless of what that means personally. Follow along with the story we are creating together with our newest Brand Ambassador – Bennie Wylie Jr – on Facebook, Twitter, and Instagram.