Power Systems Partners with Spartan to Become Title Sponsor of Inaugural 24-Hour Endurance Race in Iceland – December 16
Leading Provider of Fitness and Performance Products Partners with World’s Largest Obstacle Race and Endurance Brand for the “Power Systems 2017 Spartan Ultra World Championship presented by Yokohama” and Multi-Year Licensing Deal; Race to Stream Live on Facebook WATCH
Boston, Mass. (December 15, 2017) – Power Systems, a leading provider of fitness and performance products has partnered with Spartan, becoming the title sponsor of the leading obstacle race (OCR) and endurance brand’s inaugural Ultra World Championship, taking place December 16 outside the capital city of Reykjavik. The “Power Systems 2017 Spartan Ultra World Championship presented by Yokohama” will see competitors braving the elements for 24-hours as they run through the majestic, raw terrain of Iceland, through various elevations, ice, glaciers, geysers, active volcanos, and tackle signature Spartan obstacles with more than $25,000 in cash on the line.
Under the vision and leadership of Joe De Sena Spartan is leading one of the biggest fitness movements of our generation, we are excited to be a part of the OCR community and partner with Spartan” said Power Systems General Manager Josh Goldman. “With this partnership, Power Systems and Spartan Race will bring training solutions to the OCR community to prepare for the obstacles on course and ultimately push racers toward their potential. We are looking forward to this event and all the other exciting things planned for 2018 and beyond.”
As part of its partnership with Spartan, Power Systems will present the live streaming broadcast of the Iceland race, which will be available in three, three hour periods throughout the 24-hour event. Streaming on the new Facebook WATCH video platform, the broadcast will be dynamically produced with multiple cameras, drone coverage, graphic packages, audio commentary, replays, and interviews with athletes and OCR experts. To view the broadcast, visit Spartan Race LIVE.
Power Systems has a reputation for making quality fitness products that help transform lives, and with Spartan’s mission to create stronger, healthier individuals across the world, we couldn’t ask for a better partner,” said Spartan Founder and CEO Joe De Sena. “Spartan competitors are the toughest athletes on the planet and we look forward to introducing them to a brand that shares their dedication and passion for grit. We’re confident Spartans will welcome Power Systems equipment into their fitness routines as they work to achieve goals and overcome all obstacles in their paths.”
The partnership will extend beyond the race and into the 2019 Spartan event season, including a multi-year licensing deal featuring exclusive Spartan fitness equipment and onsite activation at US race weekends. Power Systems is recognized throughout the sports and fitness industries for creating an extraordinary customer experience and complete product selection, featuring equipment for strength, cardio, mind and body and performance.
Off the race course, Spartan has established training programs and partnerships with industry leaders including the Daily Burn on-demand fitness service, Life Time and 24 Hour Fitness. The brand also has a flagship branded “Spartan Gym” in South Beach and has certified more than 1,000 Spartan “SGX Coaches,” across the world.
In addition to the Power Systems 2017 Spartan Ultra World Championship presented by Yokohama, Spartan’s race weekend in Iceland features a five-mile “Sprint” course with more than 20 obstacles, and a 60-hour “Agoge” endurance event.
ABOUT POWER SYSTEMS
Power Systems mission is to “Power Your Potential” by advancing health, fitness, and performance by being a resource to our customers. We are a leading provider of fitness and performance products for professional settings and home gyms – recognized throughout the sports and fitness industries for creating an extraordinary customer experience, complete product selection, and fast delivery.
Since 1986, Power Systems passion for fitness has been fueled by our customers. In a fitness industry that has changed drastically over the last few decades, Power Systems is committed to continuously evolve with the industry while ensuring people have the tools to lead active lives with professional-grade products, cutting-edge educational materials, and elite customer service. “Power Your Potential” is the philosophy that guides everything Power Systems stands for.
ABOUT SPARTAN RACE, INC.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan Race World Championship. Visit http://www.spartan.com for more information and registration.
Jonathan Fine, Spartan, 781.248.3963 or [email protected]
Christy Browning, Power Systems, 865.862.7828 or [email protected]