New way to shop

We’ve optimized your shopping experience with our new website

Looking back on the past 30 years of servicing the health, sports, and fitness industries, a lot has changed. At […]

#FitFam

Grow Your #fitfam Through Your Most Loyal Members

Over the past two weeks, we have been examining the results and extrapolating relevant conclusions from a Consumer Exercise Trends […]

core hammer

Versatile, Adaptable, Portable – The Core Hammer

What makes a piece of fitness equipment more “functional” than another? One might say versatility. For example, a free weight […]

Bennie Wylie Versa Loops

Versa Loop Warm Up: Shoulders, Hips, Core, and Posterior Chain

Before a training session, the warm up, or movement preparation, phase can set the tone for the entire workout. A […]

FitFam Part 2

Grow Your #fitfam By Giving Them What They Want

Last week we determined that creating a positive fitness experience will impact your bottom line far more than any monthly […]

Core Hammer Workout

Quick and effective total body circuit featuring the Core Hammer

Summer is here, school is out, and there are so many fun-in-the-sun things to do. But before you head out […]

grow your fit fam

3 Tips for Elevating Your Facility’s Fitness Experience

Maximizing your potential for member acquisition and retention can be summed up by a familiar quote by renowned poet Maya […]

PJ Stahl workout

The Perfect Total Body Circuit For At-Home Training

Creating or updating your home gym space can be just as inspiring as new workout clothes or a new playlist. […]