Delivering a Valuable Workout Experience from Beginning to End

“Begin with the end in mind,” famously wrote Stephen Covey. (Covey, 2006) So what does this tid-bit of leadership wisdom […]

PJ Stahl’s 5 Module Formula for the Perfect Training Program

PROJECT STEEL is a fitness program that has re-innovated steady state training into a functional and motivational workout that keeps […]

The language of fitness is changing. People don’t just “workout” anymore, they “train”. Personal trainers don’t just “train” anymore, they […]

As fitness professionals, we work in an industry where currently there are no standardized national or state requirements for education […]

According to a survey conducted by global marketing research firm, The Nielson Corporation, 81% of Millennials are either currently exercising […]

Over the past two weeks, we have been examining the results and extrapolating relevant conclusions from a Consumer Exercise Trends […]

Before a training session, the warm up, or movement preparation, phase can set the tone for the entire workout. A […]

Last week we determined that creating a positive fitness experience will impact your bottom line far more than any monthly […]

Maximizing your potential for member acquisition and retention can be summed up by a familiar quote by renowned poet Maya […]

While many of us celebrate Memorial Day by putting barbeque grills and swimming pools in full service for the season, […]