3 Ways Your Club Can Capitalize on the OCR Craze

Everywhere you look, from the workout floor to the grocery store, you will find someone proudly sporting their finisher shirt. […]

Increasing Member Retention Through Innovation

Creating member retention plans are extremely important for building a business and creating a sense of longevity within a fitness […]

The language of fitness is changing. People don’t just “workout” anymore, they “train”. Personal trainers don’t just “train” anymore, they […]

According to a survey conducted by global marketing research firm, The Nielson Corporation, 81% of Millennials are either currently exercising […]

Over the past two weeks, we have been examining the results and extrapolating relevant conclusions from a Consumer Exercise Trends […]

Last week we determined that creating a positive fitness experience will impact your bottom line far more than any monthly […]

Maximizing your potential for member acquisition and retention can be summed up by a familiar quote by renowned poet Maya […]

Group fitness is evolving to include more and more activities both inside and outside the fitness studio. Health clubs and […]