Yancy Culp’s 4 Tips for Keeping New Clients for the Long Term

Every year around this time we watch the gym memberships skyrocket and personal and group trainer schedules fill. The million-dollar […]

Creating a Culture of Connection

When it comes to building a business in the fitness industry, one of the most important factors is the culture […]

Throughout the years I have heard one question asked to me hundreds of times. Why should I invest in a […]

Creating member retention plans are extremely important for building a business and creating a sense of longevity within a fitness […]

Can you change the way you train? It’s common to find yourself caught up in a comfort zone of utilizing […]

When it comes to the true art of coaching, cueing efficiently can be a challenge. Over cueing can give a […]

PROJECT STEEL is a fitness program that has re-innovated steady state training into a functional and motivational workout that keeps […]

The language of fitness is changing. People don’t just “workout” anymore, they “train”. Personal trainers don’t just “train” anymore, they […]

As fitness professionals, we work in an industry where currently there are no standardized national or state requirements for education […]

Before a training session, the warm up, or movement preparation, phase can set the tone for the entire workout. A […]